The goal of our venture studio is to build & prove out viable businesses around innovative analytics and AI solutions, shaping their direction and strategy from the outset.
Stage of company
We are involved in the very early stages of startup formation, starting with conceptualization and idea generation.
Nature of Support
We conceive ideas internally AND externally (you have an idea: GREAT!). We focus on products where we can leverage analytics and artificial intelligence (AI) technologies to address various challenges and opportunities in different industries.
We provide initial funding to build & test a proof of concept. The funding is tied to milestones.
Moreover, we collaborate on each idea with someone from our advisory network. Our advisor network consists of entrepreneurs, industry experts, data scientists & AI specialists and developers who collaborate to bring these ideas to life.
Duration and Expectation
Our venture studio operates with a flexible timeline, although projects typically span around 3 months from ideation to initial proof of concept. During this period, we work closely with founders to set clear milestones for building a prototype or proof of concept and conducting a pilot.
These milestones are essential for validating the viability of the startup idea and progressing towards a successful launch. We establish transparent exit criteria at each stage, ensuring that decisions to continue or pivot are based on objective assessments of progress and market fit.
While there’s no one-size-fits-all approach, our expectation is that startups will emerge from the studio with a robust foundation, ready to pursue further (seed) funding and growth opportunities.
Companies can graduate into our two other offerings, Angel Investments and Growth Advisory.
Ownership and Equity:
We take a minority equity stake in the startups we create or support, reflecting our substantial involvement in their formation and development.
The majority of equity will be distributed among the founding team based on an agreed vesting schedule.
The stake depends on our involvement & funding.
Focus and Expertise
Our primary focus is on analytics and AI-driven solutions across various industries, including but not limited to finance, human resources, sales and marketing.
Current Venture Pipeline
Reedel is a vibrant book club app offering readers bi-weekly book selections, fostering a lively community atmosphere, and providing exclusive access to authors. (to be launched)
Working Titel 2 is a travel app focusing on parents with young children, providing specialized & trusted apartment recommendations tailored to the needs of the child. (to be launched)
Working Titel 3 is a career coach app focusing on enabling mental training, advice for (difficult) working situations and conflict resolvement for young professionals and people managers. (to be launched)
Notable Previous Ventures
TableLabs is a Micro SaaS tool for Amazon Affiliates. A simple No-Code product that allows content creators to monetize their traffic by adding product comparison tables to their page. (Acquired in 2022)
MeineLegende.de is an innovative publisher of children’s books, which utilizes AI to crafts unique narratives and illustrates pictures based on customer input, providing families with high-quality that capture special memories for generations to come. (Winded down in 2024: Unit economics below expectations)
Linchpin is a data company for commercial insurance. It’s roboadvisor and API service is used to streamline the onboarding process of new customers. (Winded down in 2019: Essential talent departure)
Interested in working with us or learn more?
Reach out on LinkedIn.