Product Launch Playbook: A framework to go from 0 to 1

A product launch comes with a number of key questions: Is this product useful? What if no stakeholder wants to use it? Can we even build it? How do I measure success or know if we have product market fit?

Like many with many product management questions, the secret sauce is breaking down the launch into smaller, manageable chunks of work.

Having a clear path for execution will set your roadmap up for success. At a minimum, it will increase the odds of success.

You likely will jump back & forth between the phases. As you validate (or more importantly reject) assumptions, you will find yourself to go back one phase, revisit for instance your hypothesis or pilot, before proceeding (again) to the next phase.

The most important thing that you cannot put in any framework: Your genuine motivation.

Milestones and measurement of success for the six steps to launch a product.
The six steps to launch a product, from research & discovery, to development & pilot, to eventual scaling & maturity.

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Frameworks are your toolkit to raise standards, drive urgency and align teams.

Raising standards is a crucial element to lead an ambitious team, clear targets sharpen the focus on the right things. Distractions come in form of bloated products.

Objectives force you to timebox phases, which drives urgency. This is a substantial management advantage for efficiency, as it makes progress transparent to every team member.

Transparent objectives are meaningless when not embraced day in & day out. Aligning your team around an ownership mentality will make or break execution.

Even a great idea won’t see the light at the end of the tunnel if executed poorly. But many mediocre ideas become successful through great execution.

Hence, leveraging this toolkit allows you to create an opportunity to success. It increases the odds of success. Only destiny will tell if your product has the legs to become a billion-dollar product.

Our advice: Play the odds with diligent execution.

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